Free canned food for two months – that is what 30 charity homes in Malaysia will be getting from Ayam Brand.
The Ayam Brand Community Care Charity Campaign 2009 was launched recently by Deputy Women, Family and Community Development Minister Datin Paduka Chew Mei Fun at Pertubuhan Rumah Amal Cahaya Tengku Ampuan Rahimah in Petaling Jaya.
Under this programme, about 1,600 children, disabled and old folks will receive canned tuna, sardines, baked beans and high Vitamic C fruit juice cordial Frooots for their daily meals.
One for you: (From left) Ayam Brand general manager Ting Seng Hee, Chew and Tunku Mu’tamir making sandwiches for the kids.
“More charity homes will be able to benefit from this programme this year as we have increased the number of homes from 21 in five states last year to 30 in nine states.
“Aside from continuously providing assistance to the less privileged, we want to offer them healthy, nutritious, MSG-free and preservative-free products for a balanced diet,” Ayam Brand chairman Tunku Datuk Mu’tamir Tunku Mohamed said.
He also added that the campaign was launched at just the right time as Ramadan was just around the corner.
“Ayam Brand products are convenient, making it an easy task to prepare food for more than 50 people to break fast,” he said.
Chew, meanwhile, praised Ayam Brand for sharing the government’s responsibility of taking care of the less fortunate.
“Ayam Brand’s effort is in line with the 1Malaysia concept, whereby corporations voluntarily share happiness with the less privileged, spreading love and care across all levels of society,” she said.
Chew added that a Child Helpline, which aimed at providing advice and support to kids, would be launched soon.
As the event drew to its end, the guests of honour gamely manned the sandwich bar, dishing out sandwiches to eager kids who wanted to have a taste of the sandwiches made with Ayam Brand products.